While this may sound like a tired old thought process, none of us who are honest can deny the truth that changes do not last long term until they become a part of our identity, until we literally begin to see them as the standard we live by. Raising your standards truly means turning your shoulds into musts. Everyone has a list of shoulds: ‘I should spend more time with my kids.’ ‘I should spend more time with a business plan.’ ‘I should lose some weight.’ I should, I should, I should. People don’t actually change. They just end up what I call, “shoulding” all over themselves. Convert those “shoulds” into “musts” and your entire life changes.
I’ve seen this example so many times when people have no money, but then one of their parents becomes ill, and they find the way to generate the money to cover the incredibly expensive cancer treatments. If you look at anyone who seems to have a superior life to yourself, I guarantee you they have a superior standard in that area. If you see someone who works out five times a week, it’s not because they have more time than you have. It’s because it is a must for them. They never miss. They identify with the standard and they live it every day.
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